Marketing is something beyond sales, there is a common notion that marketing means sales and we will have to sell the products of an organization. But one needs to be very much clear that marketing is broader and sales is just a part of it. Yes we can say that the role of marketing is to increase the sales. whatever a management professional indulged in marketing does, whether it is brand value management, product development planning, branding, public relation, promotion, endorsements, creating the marketing mix, market research, campaign planning, and management, etc. is directly or indirectly concerned with sales and contributes in sales generation.
When students are in the initial phase of choosing the best institution, mostly they do it on the basis of the specializations offered, placements opportunities, and other inclusions to groom their skills relevant to their specialization interest and that specialization is often finalized on the basis of mob mentality.
Every specialization demands a different set of skills along with distinct individual traits. Individual traits are something that are already there in the individual and those traits can only be polished and improvised and can’t be changed as per the requirement of any specialization-based studies. Similarly, marketing demands confidence, an extrovert personality, manipulation, negotiation skills, manifestation, leadership, ability to understand the work and ability to coordinate, ability to synchronize and co-operate are the desired skills in a marketing professional and for this, the aspirant must have a zeal to communicate, must have the likeness of knowing and learning from different personalities, understanding of different personalities, understanding the distinct mindset and thought processes, curiosity and innovation, ability to work with other people and making work fun and a creative experience, etc. as a core natural habit.
If one has all these traits or qualities in oneself as his/her base personality then welcome to the marketing field, marketing has a lot to offer you. Curiosity, content and communication are the center or core of marketing and if one is comfortable and has these three C’s as their core traits then marketing specialization is the best specialization to go for. Marketing demands more hardship but this fact can’t be ignored that there is no work profile that can offer success without hardship, with hardship one gains experience, and that experience creates a personality and a successful career.
Marketing is one of the base pillars of every market and industrial activity. Sales and purchase activity of products, commodities, services, raw materials, etc. is what the industry deals in and this is why the industry manufactures and operates. Marketing is to create needs, understand needs, and create persuasion to buy hence it’s obvious it is the base of revenue generation.
There are different aspects or types of marketing and every type of marketing has different type of job profiles, scope, opportunities to grow, and package variants to offer. Let’s take look into the various types:
- Marketing-Traditional Forms of Marketing were old-day techniques. Creating billboards, banners, printed advertisements on benches, vehicles, etc.
- Print marketing– Creating and using printed content flyers brochures, newspaper Ads, and magazine Ads for marketing purposes.
- Direct Marketing– Creating innovative and attention-seeking offers, Coupons, Vouchers, Discounts, membership cards, and Offers for free products.
- Electronic marketing– Creative TV, Radio Advertisements to disseminate information and simultaneously grab attention and create requirements are part of this marketing.
- Event marketing– Campaign/Event marketing is a part of outdoor marketing. Designing and conducting campaigns/events in the target customers’ zones derived as per market research.
- Digital marketing– Using Digital platforms and social media platforms for marketing purposes.
- SEO/SEM
- SMO/SMM
- Affiliate Marketing
- Content marketing– Creating the content as per the requirement of the product in such a way that the product can be positioned in the mind of the target customers.
- Market research– It is one of the most important aspects of marketing as any other form of marketing depends on the results of market research. Even product development and manufacturing are done on the basis of market research. So in short, the research and development process of products and services depends on market research.
A brand is created through years of effort and the most vital role is played by marketing professionals in this process. Every brand has an archetype i.e. Ruler who rules like Microsoft, Caregiver like UNICEF, similarly every job profile in marketing demands for specific personality type which acts as an archetype for a job role. Match what unique you have in yourself, in terms of your personality to offer to the marketing industry with what the industry desires
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