Augmented Reality: an Interactive Experience of a Real World Environment

Before getting into the depth let’s first understand the term ‘Augmented Reality,’ or AR. It is sure to gather up visuals of bulky, high-tech innovations straight out of a futuristic science-fiction movie. In simple terms, AR can be expressed as virtual enhancements in the form of images, audio, or graphics combined into real-world objects and experiences. In today’s world, where consumers’ power is supreme, marketing is driven by their desires and needs. Unnecessary to say, the modern consumer is shifting towards digital alternatives and experiences when it comes to making buying decisions. 

Why Does ‘Augmented Reality,’ Matter?

Let’s understand Why ‘Augmented Reality”? In the Digital era, Mobiles have become one of the most important and widespread devices through which customers interact with the virtual world. The maximum population in India using smartphone today and almost two-third of internet users are using shopping and e-commerce apps on their mobile devices. With AR technologies, companies have the opportunity to offer customer value and unforgettable experiences in a way like never before. Merely put, AR allows brands to enhance brand value and brand perception through smartphones and mobile devices. 

Also Read: Decoding Skill India: Assessing the Impact and Progress in Nurturing Essential Competencies

How to Use AR for PGDM in marketing and sales

Let’s understand how useful AR is for marketing. 

• Marketing of Products or services
• Understand Customers
• Generating Brand Buzz

Marketing of Products or services

When it comes to expertise in a product or service, making a splash on social media is a must. PGDM marketing courses help students to understand AR better than other courses. Let’s understand this with the help of an example, for the marketing of the OnePlus, at the beginning of the pandemic-induced lockdown; they introduced an AR filter on Instagram that permitted people to unbox the newly launched device in the safety of their own homes. 

Also Read: Predictive Analytics and Machine Learning in Business

Understand Customers

Students of top PGDM colleges for marketing in India like I Business Institute study about the customers so, that they can understand customer’s behaviour. There is no secret that modern customers would prefer to know about products before choosing to purchase them. To keep in mind marketers take this a step ahead, AR helps in adding a new level of personalization to this strategy. 

Generating Brand Buzz

Another confusion is that ‘how to use AR for marketing’?  Top PGDM colleges for marketing use technology as a part of their course structure. In the PGDM marketing course, students study according to the current scenario of marketing, and many AR apps and platforms are explicitly focused on boosting sales and taking over a larger part of the market, AR innovations can also be used to improve the perception and image of the brand. 

With a good communication strategy, students can choose to offer augmented reality experiences that are fun, novel, creative, and engaging all assets when it comes to gaining favour with customers. When implemented effectively, such inventions have the ability to get people talking, which go a long way in creating a buzz around your brand, product, or service.