I, Debasis Basu Chowdhury, of IIM Ahmedabad 1989 batch, am a Professor of Management at I Business Institute. With Corporate experience of more than 30 years, I will try to provide young students inputs on how Marketing can be beneficial to students of Post Graduate Diploma in Management (PGDM).
Marketing specialization is a valuable qualification providing students with a strategic advantage in today’s dynamic business landscape. The benefits of pursuing a PGDM in Marketing are outlined below:
1. Industry-Relevant Curriculum:
The PGDM in Marketing at I Business Institute features a meticulously designed curriculum tailored to meet the dynamic demands of the industry. Graduates possess relevant and current knowledge in marketing strategies and trends, enhancing their readiness for the competitive business landscape.
2. Practical Learning Opportunities:
Students gain hands-on experience through real-world projects, case studies, and internships, seamlessly applying theoretical knowledge in practical marketing situations.
Also Read: Advantages of Pursuing a PGDM in International Business for Students
3. Specialized Marketing Skills:
The program allows students to develop specialized expertise in market research, brand management, digital marketing, and consumer behavior, preparing them for versatile and diverse roles within the marketing domain.
4. Digital Marketing Emphasis:
There is a strong focus on digital marketing strategies, SEO techniques, and social media management, enriching and enhancing students’ proficiency in the digital landscape. At I Business Institute’s PGDM in Marketing specialization, the curriculum is designed with these in mind.
Also Read: How is PGDM in Finance Beneficial for Students?
5. Networking Opportunities:
Actively participating in networking events, seminars, and workshops organized through the Institute allows students to connect with professionals, alumni, and marketing experts, fostering valuable connections for future career opportunities.
6. Leadership Development:
Leadership development is a pivotal aspect of grooming future managers. The PGDM course in Marketing cultivates essential leadership and strategic thinking skills crucial for roles in marketing management, positioning students for leadership positions within marketing departments.
7. Global Perspective:
Some colleges including I Business Institute offers programs that provide an international perspective on marketing, equipping students to navigate global markets and understand the intricacies of global marketing strategies.
8. Career Advancement:
Students can elevate their career prospects with a PGDM in Marketing by gaining a competitive edge in job markets and unlocking opportunities for managerial and leadership roles within the marketing domain.
9. Entrepreneurial Skills:
Graduates with a PGDM in Marketing gain entrepreneurial insights, cultivating the capability to formulate and oversee marketing strategies for startups or contribute to the expansion of established businesses. The students are taught Entrepreneurship as a course at I Business Institute.
10. Soft Skills Enhancement:
The PGDM in Marketing program should focus on developing essential soft skills such as communication, teamwork, and problem-solving, enhancing overall employability and effectiveness in marketing roles.
11. Industry-Integrated Projects:
Students engage in live projects, industry visits, and collaborations with companies, allowing them to apply classroom learning to real business challenges.
12. Continuous Learning and Adaptability:
The PGDM course is designed to cultivate a mindset for continuous learning, critical for staying abreast of evolving marketing trends and technologies, fostering adaptability in the ever-changing business landscape.
13. ROI on Education:
A PGDM with Marketing specialization opens up the horizon to many reputed companies with well paying jobs. Hence, students can achieve a high return on investment by obtaining practical skills and knowledge that directly align with the requirements of the marketing industry.
14. Placement Assistance:
I Business Institute provides robust placement support and guidance, assisting students in securing internships and final placements in renowned marketing firms, advertising agencies, and corporations.
Thus, from the above, it is
evident that pursuing a PGDM in Marketing equips students with the expertise
and skills necessary for a successful career in marketing, ensuring they are
well-prepared for the challenges and opportunities in the competitive business
world. I Business Institute is one of the few colleges that provide a course
designed with these in mind.
Admissions Open for the PGDM Batch 2024-26.
I Business Institute, Greater Noida
Business Institutes in Delhi-NCR
Website: www.ibusinessinstitute.org
Email: admissions@ibusinessinstitute.org
Helpline No: +91-7065333326/27
About The Author
